Jan Jones is President of Jan Jones Worldwide, a California-based
speakers bureau. Prior to founding her business, Jan was a highly
effective executive assistant to well known businessmen, including the bestselling author and personal development icon, Tony Robbins. In this guest blog series, Jan Jones shares her knowledge and expertise on a
variety of topics pertaining to executives and their assistants.
Iconic Business Leaders Make Smart Use of Their Assistants
FlyPrivate: Why write a book about EAs specifically for executives?
Jan Jones: My book is called “The CEO’s Secret Weapon How Great Leaders and their Assistants Maximize Productivity and
Effectiveness”. I decided to target my book to executives because they are the ones who need to learn the value an exceptional
assistant can bring to their lives. Assistants know the significant role they play, but many executives and business owners have no idea how to work effectively with an assistant. They don’t know what an outstanding resource a top assistant can be to them, to help relieve them of day-to-day matters that are not a good use of their time. Executives need to learn to delegate, they need to learn how to work effectively with an assistant, but most important, they need to know what a top-quality assistant looks like, meaning what qualities and characteristics an assistant must have in order to best serve the
executive, whether it is a junior, mid-level, or senior role. I dedicate a significant amount of space in the book to the chapters that discuss “the tangible and intangible characteristics” of an exceptional EA and I explain why they should matter to an executive.
Something else that executives and business owners often don’t
realize is that their assistant is their “face” to the world. Through the assistant, people can get a favorable or unfavorable impression of an executive and the organization. Since executives should always be putting their best foot forward, it is crucial that they engage an
assistant who is at all times conveying an air of professionalism, competence a willingness to be of service and enthusiasm for the job. They need an assistant who is fully invested in the job, who is committed to getting things done and to showcasing their executive in the best possible light.
FlyPrivate: Tell us about some of the famous business leaders you have interviewed.
Jan Jones: In addition to world-class executive assistants, I was
fortunate to interview some of the world’s top business icons for my book, including Sir Richard Branson, Donald Trump, Steve Forbes, management gurus Marshall Goldsmith, Ken Blanchard, Simon Sinek, as well as Cisco Systems’ CEO, John Chambers, who wrote the Foreword to my book with such clarity and understanding of the role his long-time, wonderful assistant Debbie Gross has played in his life. In fact, if executives only read the Foreword to my book, that in itself is an eye-opening lesson on what an assistant can do for an executive if the executive is smart enough to find someone who is capable of working with them as a strategic partner, not just in a
hierarchical way. There are interviews with many successful CEOs who might not be world-famous, but who have managed to create a wonderful partnership with their assistants. By “partnership” I mean the idea that we support each other, we are teammates, we have each other’s backs.
FlyPrivate: How do these business leaders maximize effectiveness
utilizing their assistants? What benefit does the EA derive from the
Jan Jones: One of my favorite examples is from the best-selling
author, Joseph Michelli, who told me his assistant, Lynn, made him richer because she increased his portfolio and keeps him on track with their business plan. When he gets enthusiastic about some new opportunity, she says to him, “let’s see how this fits our business plan and our goals for this year.” The great thing about Joseph is he listens to his assistant. He doesn’t say, “Well, I’m the boss and this is what I want to do so we are going to do it.” He respects Lynn and her advice and he rewards her well. How many executives can say that their assistant has made them richer? Joseph was extremely smart when he was choosing Lynn and understanding the value she could bring to him.
Donald Trump had the best assistant I have ever had the privilege to meet, and I have met assistants of famous celebrities, famous
executives, government officials from all over the world. She was truly in a class all by herself, the best ambassador an executive could have. She retired after working for Mr. Trump for almost 30 years. In addition to being Mr. Trump’s assistant, she was also a Vice
President at the Trump Organization. I wish more executives
understood the value of a high-caliber assistant like Mr. Trump does. Mr. Trump told me he admired the fact that she was able to assess situations and take independent action. Because he is so busy, he appreciated her ability to handle things without having to interrupt him. She had a lot of courage and “was a straight shooter – someone who will tell it like it is. Norma would never take the easy way out and she always had my best interests in mind.” Some advice for assistants from Mr. Trump: “If you need to ask the boss
something, ask yourself the question first. A lot of times you’ll know the answer already and save your boss time.”
Steve Forbes, the publisher of Forbes Magazine told me, “My
assistant has a good head on her shoulders and can make judgment calls that come from experience. When she is away, something that seemed smooth is anything but smooth if she’s not there to make sure it happens.”
Simon Sinek, the popular TED speaker and author told me that he views his relationship with his assistant “as an essential partnership. I don’t see my work as more important or less important than hers. I see our work as mutually beneficial.”
John Chambers said “I wanted a business partner who could help me to run my business and manage my day-to-day activities, who I can trust and who literally runs my life.” He interviewed 17 assistants before choosing Debbie Gross. She has been with him 24 years.
The assistants who work for these executives have a fierce passion for excellence and mirror their high-functioning bosses. They reflect the boss’ high energy, confidence and decision-making skills. They are an extension of the boss and enjoy the exhilaration of
achievement and a job well done. Desire to succeed and be their best is everything. They understand whom they represent and never let their standards fall. Exceptionalism is everything to them. It’s in their blood. You have to embody this level of excellence and commitment. This is what it takes to support an executive at the highest levels.
FlyPrivate: How can other executives mirror these iconic business
Jan Jones: Take time to find the assistant who is the best fit for your needs. To do this, follow the advice I lay out in my book about how to find the right person, how to work with that person and how to nurture the relationship so the assistant will stay and grow with the business. Analyze your work style. The executives I interviewed in my book were not afraid to say “this is what I need in an assistant, because this is how I am, this is how I work”. Be honest about your personality and work habits so you can find someone who will suit you. Make a list of what is not negotiable for you in an assistant. These are your “must haves”, whether it is technical skills or
personality traits. Try to keep the job interesting and challenging by delegating to your assistant and including your assistant in your
decision making. Understand that if an executive chooses an
assistant with talent and skill, the assistant can add massive value by managing the executive’s day-to-day business activities.
Particularly, the assistant can handle many matters that are not a good use of the executive’s time. When I was interviewing Steve Forbes, he said, “part of being an effective leader is knowing what your value add is, focusing your time on that and figuring how you delegate other things. Even if you believe you can do a task better than someone else, it might not be a good use of your time. Good leadership demands that you put together an effective team.” For a busy executive that teambuilding should start with an exceptional assistant.
While my book is geared to executives, I want assistants to
understand that they have to strive to be exceptional at their job. We all have different capabilities, but everyone should make certain that they are dedicated, professional and always looking for ways to improve, learn and make their boss look good. The best assistants are cheerleaders for the boss and for the company. Other
employees feel motivated and inspired by them. They have a
reputation for excellence, discretion, reliability, honesty and getting the job done. They make their boss and the team feel secure. I am inspired by this quote from noted Sicilian chef Guiseppe Carollo. For me it sums up the passion an assistant must feel about their job: Solo chi ha veramente tanta passione può fare bene questo lavoro. (Only those who have a lot of passion will be able to do this job well).
Author: Jan Jones
©Copyright Jan Jones, 2015 “The CEO’s Secret Weapon”
This interview originally appeared in Secretary.it Magazine. It has been modified for re-print for the FlyPrivate blog, by Jan Jones. All rights reserved.
Visit Amazon to purchase Jan Jones’ new book and visit her website: The CEO’s Secret Weapon.
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